Volume
How many leads or sales come in each month. It is the first number to move, but on its own it says nothing: growing volume without controlling cost just makes you spend faster.
Transforming marketing with results that are measurable
Operating efficiency
Repetitive reporting, replies and pausing run on their own. Strategists make the calls.
Cost per customer
Every campaign is measured against a cost-per-customer target agreed in week one.
Scale
Whatever lowers the cost gets more budget. Everything else gets cut, no debate.
The system
Where the machine comes in and where the specialists do
Automation does not replace judgement. It makes judgement apply every day instead of once a month, whenever someone finds a gap to review the account.
01 Capturing the right signals
Conversion events, CRM and closed sales in one place. If what you measure is not a real sale, everything downstream optimises toward the wrong number.
Automated: collection and cleanup. Human: defining what counts as a sale.
02 Creative production
Ad variants generated and adapted with AI from the angles that already work, in cycles of days rather than weeks. Creative is what moves cost per customer the most.
Automated: versions and formats. Human: the angle and the final approval.
03 Understanding the platform
Every platform has an algorithm that learns from what you feed it. Knowing which signals it rewards, how long it takes to exit learning and how much you can move it defines account structure, budget and the pace of changes.
Automated: budget rules and pausing. Human: the structure, the limits and the exceptions.
04 Continuous reporting
A live dashboard with cost per customer, attributed revenue and the status of every campaign, open whenever you want it. No waiting for the month-end report.
Automated: the dashboard. Human: reading it and deciding what to do.
What we measure
Results that get measured and scaled.
Cost per acquisition
What each new customer costs you. It is the target we set in week one and the basis for deciding which campaign scales and which one gets cut.
ROAS
How much comes back for every unit invested. It is the number that connects ad spend to your books and the one you take to the board.
Solutions
Five fronts, one system
Solutions
Performance & Leads
Campaigns on Meta, Google and TikTok measured against cost per customer, not reach.
Solutions
AI transformation
Automations that give hours back: creative production, budget rules and lead response.
Solutions
Data & Analytics
Measurement, attribution and a live dashboard where the platform and your books agree.
Solutions
Creative for acquisition
Video and graphics produced in batches and tested in short cycles, because creative moves cost the most.
Solutions
Influencer Marketing
Creators chosen for the audience they actually move, with deliverables and results measured like any other acquisition channel.
How we work
Three phases, ninety days
Week 1
Review
We go through your accounts, your tracking and your current numbers. You leave with a concrete cost-per-customer target and a ninety-day plan.
Weeks 2 to 4
Setup
We clean up tracking, connect the automations, build campaigns and landing page, and go live on a controlled budget.
Month 2 onward
Optimisation
Weekly test cycles on creative, audiences and offer. Whatever lowers cost per customer scales; the rest is cut.
Results
What we have done
Cumulative figures from the accounts we have run.
+20
Accounts run over more than five years, across different kinds of business.
-20%
Reduction in cost per customer, in just three months, across B2B and B2C accounts.
+$50M
In US dollars managed across digital media.
Before you hire
FAQ - Frequently asked questions
Will AI write my ads with nobody reviewing them?
No. AI produces variants and speeds up production; a strategist defines the angle and approves everything that goes live. Nothing is published without human review.
Is there a contract?
Yes. We ask for three months so campaigns gather enough data. After that the relationship runs month to month.
How long until I see results?
The first leads usually arrive within the first few weeks. Bringing cost per customer down in a stable way takes two to three months of testing.
Who owns the accounts and the automations?
You do. We work inside your accounts with partner access, and if you ever stop working with us, you keep the history and the workflows we built.
Do you work outside my city?
Yes, across Mexico and remotely elsewhere. Meetings are by video call and the dashboard is open whenever you want it.
Contact
Let us talk about your case
Thirty minutes. We go through your current campaigns and tell you what we would change, whether you hire us or not.